Gardening without dirt has never been so easy! You don’t even need to be a qualified gardener or have a “green thumb”! Instead, you can use a hydroponic method such as an AeroGarden for growing your favourite plants in water with added nutrients.
Now that AeroGrow International, Inc and Scotts Miracle-Gro have formed a partnership, does the future looks bright for aero gardeners? As leaders in the industry, they continue to increase the indoor gardening choices for their customers.
AeroGardens are for anyone wanting to grow fresh herbs, salad greens, tomatoes flowers and peppers all year round.
“Our mission is to allow people access to freshly grown herbs and veggies all year round, even without a yard or much light. It’s easy to be successful and there are no messy bags of soil to lug.”
2020 Report AeroGrow International, Inc.
- Q4 sales up 29% to 11.8M; Full-Year Sales up 14% to 39.2M
- Q4 Operating Profit of $1,226K; Full-Year Operating Profit of $308K
- Significant Sales Surge Due to COVID-19 with 3X +Sales Impact Expected in Q1, FY 2021
- “Grow Anything” Cabinet Initiative Planned to Launch in Q2
- Strifel Engaged as a Financial Advisor in Reviewing Strategic Alternatives intended to Maximise Shareholder Value. (Source: Global Newswire June 23, 2020; AeroGrow, International, Inc.)
Did panic buying contribute to consumer behaviour?
COVID-19 changed consumer behaviour, panic buying, supply and demand for some 3 pod products were sold almost instantly. And is it any wonder that they are so popular! As an avid user of AeroGarden products, I’m not at all surprised, that more and more people are turning to healthier alternatives to growing their favourite produce in the comfort of their own homes.
Who are the Distributors of AeroGardens?
Two main distributors of AeroGardens:
- Direct to Consumer and Retail
Other smaller businesses can charge much more for the same product than the two major stores. I bought mine on eBay in Australia for less.
So what’s driving this growth?
Has Coronavirus (COVID-19) since the beginning been the driving force behind the positive impact on sales for AeroGrow International, Inc business to 3X over?
Many communities worldwide were forced into lockdown, and panic buying in supermarkets commenced as a result. From early March, the Internet saw an increased spike in traffic on websites and product rankings on Amazon.com since mid to late March saw a massive increase in AeroGardens due to interest in people wanting to grow fresh produce within the home.
As a result of the pandemic, the report says orders were difficult to fulfil due to increased sales, product backup and shipping backlogs.
Does AeroGarden meet the needs of the Consumer?
As a user of AeroGarden products, I agree that it does meet my needs during these trying times. What makes it ideal for me is that the seeds are embedded in peat and placed in the grow basket and pre-labelled with the plant’s name and the expected number of days the seeds start to sprout and grow. All I do is keep an eye on things, add water and nutrients when I’m told. LED light is automatic; I just set the timer. As a consumer, it meets my needs.
As the weather warms up, I can plant the herbs in the garden to continue growing and then I can grow lettuce seed pods in the unit and watch them grow!
Does the Weather contribute to increased sales?
As the weather starts to cool, rain, frost, wind and snow makes it impossible to grow beautiful fresh herbs and vegetables in the garden or even flowers. But did you know that growing your favourite produce or flowers is possible indoors using an AeroGarden? Imagine not having to step outside into the snow!
I often get email updates from AeroGarden; they keep me up to date with the latest specials and offers on what discount percentage is available. AeroGarden systems as easy to use, you follow the setup chart, drop your pods in add water and nutrients, then watch them sprout and grow. The more modern units are automatic via touchscreen you can set up your control panel even if you are going on vacation, and you can set up “Vacation Mode” so the plants will look after themselves while you are away.
What types of AeroGardens are available?
Purchasing an AeroGarden is a personal preference, and there are various sizes to suit your needs. Sizes range from 3 pods to 24 pods that can fit a range of kitchen countertops.
AeroGrow is constantly improving their indoor gardening systems all the time to meet the needs of their consumers. Many consumers live in apartment dwellings with limited light, some with no balcony but they would love the ability to grow their own fresh, nutritious greens at home.
What is making the AeroGardens popular?
Access to fresh greens in some places around the world is just about impossible due to many reasons and if you are a beginner there is no need to worry about what to do because they:
- Are automated
- Guaranteed pre-planted “seed pods.”
- LED lights are automated
- Some have smartphone apps
- Alexa interfaces
And they have guides to help you through the steps.
LED light provides better quality plant growth, and they come in a range of sizes, from small clip-on lights to desk lights and floor lights.
Does the future look bright in 2021 for AeroGarden?
As we can see from the chart below, consumers are certainly interested in AeroGardens, and it shows the future certainly looks bright for 2021 with a profitable uptrend in sales. The pandemic most certainly did increase the awareness to consumers that they can grow their own produce dirt-free in their home’s comfort.
The chart below shows increased growth by 2026 of AeroGarden in market comparison.
Grow Anything Appliance
The Grow Anything Appliance is an initiative that “features a fully automated and self-contained indoor gardening system… ”Bloom by Botanicare” which will serve a gap market niche. Manufacturing orders have already been placed and is expected to be launched soon.
I see a bright future for indoor gardening. Growing your own produce has never been so easy! Growing your favourite vegetables is not only reserved for growing them outdoors you can now bring the outdoors indoors with the help of an AeroGarden and the LED lights to reflect sunlight.
If you are an AeroGarden lover or would like to become one, I would love to hear your feedback on the systems, plants you have grown or issues you have faced and success stories.